{{first_name|Friend}},
I want to tell you something I have never said this directly before.
Selling is hard for me.
Not because I do not believe in what I do. But because every time I try to communicate my value, something in me starts to spiral.
Am I pushing too hard?
Is this person thinking I just want their money?
Those thoughts do not go away. And if I am being honest, they probably never will, as long as I keep thinking about this business the way I have been.
Like it is mine.
Here is the shift I have been sitting with lately.
What if my business is not mine?
Not just in the way we say it casually. Not just as a nice thing to put in a bio or mention at a conference. But actually, genuinely, treated as His.
Psalm 127:1 says it plainly:
Unless the Lord builds the house, they labor in vain who build it.
Not "they labor harder." Not "they labor with less help." They labor in vain. The whole thing is empty if He is not the one building it.
That verse reframes everything. If God is the builder, then I am not the owner. I am a steward. And a steward's job is not to impress people or close deals. A steward's job is simply to take care of what has been entrusted to them and leave the results to the One who owns it.
If it is truly God's business, then He decides what it earns. He determines what it needs. He counsels the decisions. And I am not the owner trying to convince people to buy something. I am an employee doing my job.
That changes everything about how selling feels.
Because when you are God's employee, you are not desperate. You are not performing. You are not managing your image or calculating how you come across. You are just faithfully doing what you were sent to do, and leaving the results to the One who owns it all.
The self-doubt does not come from a lack of confidence in your product. It comes from the pressure of ownership. When it is your business, your income, your reputation on the line, every conversation carries that weight.
But it was never supposed to be that heavy.
I do not have this fully figured out. But I am learning to hand the business back to the One who gave it to me in the first place. And the more I do, the lighter it gets.
If this is something you have wrestled with too, reply and let me know. I read every response.
In Him,
Stephen