{{first_name|Friend}},

You set the price low so more people could afford it.

It felt like the generous thing to do. It felt like the Christian thing to do.

But look at your numbers honestly. Are you actually reaching more people now, or are you reaching the same few while working harder for less?

Cheap pricing does not expand your reach. It quietly caps it.

Three principles for pricing what God gave you

Most entrepreneurs price by adding a little margin on top of what it costs to deliver. That covers today. It does not fund tomorrow.

Marketing costs money. Hiring costs money. Serving people well at scale costs money. If your price only covers delivery, you have no fuel left to reach anyone new.

For reference, healthy businesses generally run 40 to 60 percent gross margin and 13 to 25 percent net. If you are far under that, you are not being generous. You are slowly closing the door on the people you have not met yet.

A price that cannot fund your growth is a price that limits how many people you get to help.

People with very little money buy expensive things every day. They do it when they can see that the thing solves a problem that is actually hurting them.

Your price is part of what they read. A number that is too low reads as untested or not serious, and it can make genuinely good work look ineffective. So set your price to reflect what the work honestly is, not to perform confidence you do not have.

But the number only holds up if the substance is there. A high price on a vague offer leaves someone guessing, and guessing is not a fair position to put a person in. A high price on a clearly explained solution lets them weigh the real thing.

So the order matters, and not for leverage. It matters because nobody can make a good decision about a price before they understand what they are deciding on. Explain plainly what the solution does. Show them, with specifics, why it is worth what you are asking. Be honest about who it does not work for. Then give the number and let them judge it with full information.

And when you give it, give it clean. "It is five thousand dollars." No hedging, no fake range, no defensive explaining. Say the number, pause, then talk about whether it is actually a fit.

Your price should tell the truth about the work. Your job is not to make people believe. It is to make the truth clear enough to see.

This is the part nobody warns you about.

When you compete on price, you gather the people for whom price is the only filter. They question everything, commit to nothing, drag out the process, and refuse to do the work on their end. Then they blame you for the result.

Meanwhile the person who genuinely needs what you do, who is ready to move, quietly assumes cheap means it will not work.

Qualifying honestly is not a sales tactic. It is refusing to take money for something that will not help.

Being the least expensive option does not filter for the people you can actually help. It filters for the people who will exhaust you.

What the discount is really telling on

Here is the uncomfortable question. Why did you drop the price?

Sometimes it is strategy. Often it is fear.

Fear that if you asked for the real number, nobody would say yes. Fear of looking greedy. Fear that what you built is not worth what it is worth.

That is not humility. Humility is an honest assessment of what God gave you. Calling His gift cheap is not modest. It is a quiet insult to the Giver.

Scarcity is not a lack of resources. It is the belief that God is holding out on us.

Creation itself argues against that belief. God did not make a minimum viable world. He made an extravagant one, and He made it for people who had not earned a square inch of it. Generosity is His posture, not scarcity.

So when you shrink your price out of fear, you are not being careful with other people's money. You are quietly saying you do not believe there is enough. Not enough buyers. Not enough provision. Not enough favor to go around.

Now consider the one thing God priced at zero.

Redemption is free. Not because it is cheap. Because it is so valuable that no number could hold it. There is no currency on earth that could sit across the table from the blood of Christ and pretend to be an even trade.

That is the difference between free and worthless, and it is enormous.

God never undervalued the gift. He gave it away because it was beyond price, and He made sure everyone knew exactly what it cost Him.

Do not confuse the two in your own business. Charge what the work is honestly worth. Then be visibly generous with what the profit lets you do.

Charge like the gift came from somewhere. Give like it did too.

In Him,

Stephen